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Monday, June 21, 2021

Australia consumers – Preference for Chinese-made goods falling

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Survey results (via Roy Morgan in Australia) show Australians are less likely than a year ago to buy products if they know the product is ‘Made in China’.

This is a manifestation of the attacks China has launched against goods and services from Australia. While understandable its probably not going to help relations much. 

Preference for Chinese-made clothes, electrical goods, mobile phones, footwear and sporting goods fell in 2020

  • in 2020 only 24% of Australians said they’d be more likely to buy clothes if they knew the clothes were ‘Made in China’, down 7% y/y.

More:

  • electrical goods with 23% (down 5% points from 2019) 
  • mobile phones on 22% (down 4%)
  • footwear on 17% (down 6%)
  • sporting goods on 14% (down 3%).
  • motor vehicles on 10% (unchanged from 2019)
  • food on 7% (unchanged)
  • cosmetics and skin care products both on 7% (up 1%)
  • wine on 5% (up 1%)
Survey results (via Roy Morgan in Australia) show Australians are less likely than a year ago to buy products if they know the product is 'Made in China'.

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