NFTs, or non-fungible tokens, have quickly become a leading force of the emerging Web3.0 trends due to their unique and appealing nature. In light of such gushing hype surrounding these digital collectibles, a large number of artists have flocked toward this domain to capitalize on its potential.
However, even if someone is a great creator and owns outstanding NFTs, it’s all futile unless they are able to reach the right audience and customers. Hence, effective NFT marketing is essential to promote your projects, so the target communities familiarize themselves with your NFTs’ prospects and value.
In this article, we have discussed 7 major ways to promote your NFTs in the challenging NFT space where it is becoming harder than ever to get noticed.
Also read: How To Create an NFT For Free
1. Leverage the power of social media – Instagram and Twitter
It is the era of social media, and making use of social media channels like Instagram and Twitter can make a huge difference in your NFT marketing drive. Being a photos-focused platform, Instagram is ideal to catalogue your digital art with suitable hashtags and attention-grabbing captions. Twitter also offers striking opportunities to help you develop your project’s identity and gain customers’ confidence via live audio conversations (Twitter Spaces).
Moreover, note that many prominent NFT artists and influencers regularly use Instagram and Twitter to expand their outreach and engage with NFT enthusiasts in unique ways. Thus, you can also analyze their interacting approach and post designs to further augment your NFT promotion techniques.
Altogether, whether you use Twitter, Insta, or Facebook, the main idea is to attract potential buyers by being real with them and explaining the whole theme behind your work, how the layout was designed, what was the core idea behind the art, and how it can proffer value to them.
2. Create your NFT website and Medium channel
Creating a website and medium channel that represents your NFT works can notably build up your brand name and credibility.
Websites are a great platform to showcase your NFT portfolio and guide the public about your NFT releases and other related information. Via these avenues, you can also implement search engine optimization (SEO) on your site content to generate organic traffic and expand your user base.
3. Join relevant communities on Discord, Reddit, and Quora
Discord, which is a social messaging app, is used by millions of people worldwide due to its dedicated communities or servers. It can be a great forum for NFT marketing where you can join already established NFT communities, engage in related discussions, and create your own server after building a solid image. Discord can undoubtedly connect you with some of the most committed audiences if you remain genuine and offers valuable insight during conversations.
Similarly, Reddit and Quora are also the two most popular social discussion and question-and-answer websites to consider for your NFT promotion. Similar to Discord, these channels also require you to be subtle about marketing and focus more on cultivating your influence. For instance, Reddit incorporates “karma,” which reflects your contributions to the communities, while Quora users can reinforce their authenticity by actively offering helpful answers and getting fully involved with the website.
Regarding Reddit and Quora, remember never to leave hyperlinks everywhere, avoid marketing the same NFTs again & again, strive to remain consistent, and adopt a natural approach to attract customers. Pretty sure you also won’t ever click on random links and consider the ideas of people who blindly promote their products with no established reputation or industry track record, or would you?
4. Generate a teaser of your NFT project
Nothing is better than generating some hype about your NFTs via releasing short teasers. Certainly, they enhance audience engagement and make people stick around for updates and full project reveals.
The teaser can be anything from a short clip to pictures that can hint at an upcoming project and intrigue the target audience. You can post such teasers on all your social media channels and collaborate with related websites or blogs to benefit from their user base.
5. Rely on influencer marketing strategies
If you can afford some paid NFT marketing, there may not be anything better than coordinating with influencers who already have loyal followers. When a reputable NFT influencer talks good about your art, it can assuredly turn the audiences toward your project and perpetuate a positive ripple effect. Try to maintain an interactive and symbiotic relationship with your chosen influencer so the promotions can reach potential customers in the best possible way.
If you are thinking, why go for influencers? Note that NFTs – specifically – are “all about hype,” and influencers are quite pro at generating such buzz via different means. Contrary to regular financial assets, digital collectibles only hold value when people think they’re valued; hence, you must adopt unique ways and leave no stone unturned while planning NFT marketing. Naturally, influencer marketing is a smart choice in this sphere.
6. Arrange giveaways
Anyone in the NFT community would be familiar with the “Giveaways” and the power they hold in gathering people.
You can arrange giveaways according to your budget and suitability, which can be giving free NFT rewards or other benefits on fulfilling some conditions. For instance, you can ask the participants to share posts, tag friends, and follow all social media handles in exchange for enjoying giveaway rewards.
Also, always try to organize NFT giveaways prior to your launch date, preferably two or three weeks before, to spur anticipation among related communities.
7. Become an NFT collector
NFT marketing is greatly based on proving your authenticity and deep connection with this domain. Hence, becoming an NFT collector is a great option for marketing purposes.
You can buy and trade some meaningful non-fungible works of other artists to manifest your confidence in the NFT market. By showing your personal NFT portfolio to the community, you can probably gather a more serious response from their side.
The methods mentioned in this article are not exhaustive, and there are several other techniques as well to approach NFT promotion. But to summarize the core of NFT marketing, remember that users will heed your voice only if they consider you a genuine part of the NFT world. And to establish your worth as an NFT creator, you need to input extra effort and capitalize on every possible strategy to generate value for your work.